Retail in the age of social media

Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.

It has not only simplified the process of buying but also created a platform for brands to have a global outreach.

E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app. With the “Checkout” feature, users can tap on products they like and purchase it without leaving the app.

This creates a frictionless experience for consumers, simplifying the buying process and making it easier to find desired products.

Most popular social networks, July 2019Source: Statista

Facebook’s algorithm allows it to target certain audiences for certain ads as they have access to large amounts of information on their users. Facebook al…

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Record low sales rate hits Bangkok condo market

The sales rate for new condos launched in Bangkok in the second quarter fell to 15.7 %, an all-time low, beating the lowest previous quarter (35%) in 2010 when the “red shirt” political crisis brought Bangkok to a standstill.

Risinee Sarikaputra, director of research, said to the Bangkok Post that “The normal quarterly sales rate for new condo launches is around 40-50%,” 

According to Knight Frank’s market research, Bangkok hit a decade-long record for new condos entering the market, with 65,000 new units launched throughout 2018, up 11% from 2017, the highest since 2009.

In the first and second quarter this year, new condo supply launched in Bangkok totalled 12,882 units and 14,988 units, respectively.

Knight Frank reported Bangkok had cumulative condo supply from 2010 to the first half of 2019 of 594,453 units with a sales rate of 84%, unchanged from 2017.

525,889 Empty homes i…
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Bangkok Market to focus on the low-rise housing

The Bangkok condominium market has slowed down due to the accumulation of unsold stock and the tightening of mortgage lending regulations.

This has caused buyers to be more careful, resulting in less demand from speculators and more emphasis on real demand.

This explains why developers are shifting their overall development portfolio to the low-rise housing market where demand for single-detached houses and townhouses is driven entirely by Thai end-users and owner occupier purchasers.

House purchasers have specific needs in terms of location, size, design and functionality. They also have a fixed budget. As such, developers need to focus on these needs and deliver the right product in the right place at a price people can afford.

Developers are capitalizing on new popular locations such as the Srinakarin-Rom Klao area, which has become popular for housing developments because of improvements in the road network and expansio…

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Property platform ProperDee has added new industry experts in preparation of their formal launch

ProperDi Co., Ltd. announced today that they have added selected property industry experts to continue their innovation in the property sector and changed their platform name to ProperDee.  

These key additions are led by Mr. Cobby Leathers, Mr. Sievert Larsson, and Dr. Arie Bloed with additional participation from a team of property experts.  Mr. Leathers will assume the title of CEO and direct company growth.

Mr. Leathers recently left Sansiri PLC after 10 years, most recently as Head of International Business.  He is a noted expert of Thailand property and often appears on Bloomberg, CNN, Fox, and other news programs.  

ProperDee’s goal is to become the property technology leader in Asia by providing the tools that empower property Agents to connect, learn, and succeed like never before. 

And create the largest network of property professionals across Asia. We will grow across the King…

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Asia Pacific’s real estate returns in a multi-currency landscape

Commercial real estate markets in Asia Pacific delivered strong total returns for investors in recent years.

Average annual returns in ten major office markets in the region ranged between 5% and 20% per year during the 2016-2018 period, as compared with low single-digit returns in New York City and London for the same period.

Nevertheless, currency movements are also an important consideration for inter-regional investors diversifying into Asia Pacific real estate markets.

Given the multi-currency landscape, pan-regional real estate investment vehicles in Asia Pacific often carry a higher degree of currency volatility risk compared to peers in the Eurozone and United States.

Comparing property market returns in local currency against foreign currency-adjusted returns (for foreign investors with no hedging) shows just how different the unhedged performance would have looked to investors in different parts of the world.

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Expat Rental Apartments Demand changing from family to individual

As the number of Japanese expats in Thailand decreased to lower than 20% of the total expats for the first time in 2019 and dropped to 34,133 as of April 2019, a 4% decline Y-o-Y, CBRE is seeing a change in demand and its impact on the rental apartment sector in Bangkok, despite a healthy performance.

Typically, when expats move with their family members to work in Thailand, the companies will cover accommodation for the whole family, the children’s tuition fees and sometimes allowance for the housewives.

This year, we are seeing more expats moving here individually rather than the whole family as companies look to lower their operating costs.

“In the projects which CBRE is managing like Jitimont Residence and Capital Residences, we are seeing more active demand for one-bedroom units which is different from what we have seen in the past. Two-bedroom units used to be more popular for expats moving to Thailand with their family.

No…

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What’s top of mind for corporate real estate in 2019?

Increasing alignment of corporate real estate’s (CRE) strategic goals with broader enterprise priorities is a key insight emerging from JLL’s top 10 CRE trends for 2019. 

They include a mix of both priorities that are shared across the business (including CRE), as well as real estate-specific strategic priorities and operational imperatives.

Enterprise wide priorities impact CRE as much as any other part of an organisation, or CRE has a role in delivering or enhancing:

Responsible enterprise: Like other functions, there is mounting pressure for the organisation to be more transparent and accountable. This incorporates data protection, responsible procurement, and high standards of ethics.Inclusive workplace: Companies that embrace diversity and inclusion perform better, and an inclusive culture can improve innovation. CRE can play a major role by facilitating an inclusive workplace that supports diversity in all its forms.Urban futures. Busin…
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How flexspace is transforming worn-out buildings and benefitting local businesses

Here’s how flexspace is transforming worn-out buildings and benefitting local businesses

Henley-on-Thames in Oxfordshire, UK, is home to a close-knit community and a thriving independent business scene. But before Regus opened a location there in August 2018, there were very few options for professionals seeking flexible ways to hire an office space.

“Our hot-desking concept is a real niche in the Henley market as there is nothing else like it available in the area,” says Hannah Massie, Community and Sales Manager for Regus Henley-On-Thames. “We’ve got many start-ups and sole traders who used work out of coffee shops that now having access to a great co-working community instead.”

Located on Newtown Business Estate, Regus Henley-On-Thames already had a potential building it could have moved into – but it was not up to scratch. “The site hadn’t had a lot of TLC,” explains Massie, “hence Regus basically stripping it down and starting again.”<…

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Before You Buy try to Rent

Buying a home is a big decision in life. For a super luxurious condominium worth more than THB 50 million per unit in a prime location, it is hard to know which building or unit will suit you the best without a real test of actually living in the building.

I suggest that, for some high-end purchasers, choosing to rent a condominium unit in a building they are interested in for at least a year, will allow them to get real experiences of living in it, before making a purchasing decision and paying a huge amount of money to actually own a unit in the building.

Once purchased, there is no going back unless you resell it. To avoid such headaches of buying a condominium unit that you may regret later, the purchasers may want to make sure which condominium building and unit will meet their minimum requirements.

Simply inspecting the property at the site or show unit is not enough to really tell what the real living experience will be.

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Thai Industrial Property market driven by rocketing Chinese FDI

Bangkok, 8 May 2019 – According to a survey in Q4 2018 by CBRE, a leading international property consultant, Serviced Industrial Land Plots (SILPs) sales by major developers in Thailand increased by 50% Y-o-Y at a total of 1,000 rai (160 hectares) sold.

Of the total 1,000 rai (160 hectares) sold, 146 rai (23.4 hectares) were in Amata’s Thai-Chinese Park which developed SILPs specifically for Chinese manufacturers.

FDI in manufacturing jumped 130% in 2018

Foreign Direct Investment (FDI), as reported by the Bank of Thailand (BOT), in the manufacturing sector in 2018 increased by 130% Y-o-Y.

Many developers have reported that there was demand from Chinese manufacturers who were looking to relocate to Thailand due to the US-China trade war that has resulted in “Made in China” products having higher tariffs.

Foreign Direct Investment into Manufacturing Sector Source: Bank of Thailand

Vietnam has been the biggest beneficiary of…

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