Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.
It has not only simplified the process of buying but also created a platform for brands to have a global outreach.
E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app. With the “Checkout” feature, users can tap on products they like and purchase it without leaving the app.
This creates a frictionless experience for consumers, simplifying the buying process and making it easier to find desired products.
Facebook’s algorithm allows it to target certain audiences for certain ads as they have access to large amounts of information on their users. Facebook also has a feature called “Chatbot”, an artificial intelligence program that can have “conversations” and answer questions.