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Co-living: next big trend in real estate?

Co-living is a form of housing where residents share living space and a set of interests and values.

It is part of a modern, urban lifestyle that values openness and sharing, and aligns with the general shift toward ridesharing/carsharing and coworking. In particular, co-living can be seen as an extension of the co-working trend that see people share office space and common facilities in order to save costs and share ideas.

Co-living houses may offer short-term accommodation and host regular events for residents, many of which are students, startup founders or employees, young professionals, as well as artists and creatives.

In a sense, it is student accommodation for grown-ups.

China is a trail blazer in this space in Asia. YOU+ International Youth Community already offers rooms of between 22 to 50 sqm to young people in Guangzhou and Beijing (see Table 1). The trend is also catching on in other markets.

Campus Hong Kong operates a co-li…

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The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager's ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company's performance in its chosen target market.

Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as "inseparable" the organization and it environment are constantly in a state of: give and take" or homeostasis.

The marketing environment consist of those forces or elem…

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Thriving on innovation : What tech companies want for their offices

The technology sector is one of the most important occupier categories in Asia Pacific. For example, the region is now home to seven of the 22 global fintech unicorns—startups valued at more than US$1 billion.

The e-commerce industry has been a major contributor to office leasing demand and is projected to grow substantially in the near term.

Over the last few years, we’ve seen tech firms moving into Grade A office space in prime locations. The first of our tech series reports, “Tech firm office location choice—how does it work in Asia Pacific?”, examined the Silicon Valley-like pockets that have popped up across Asia in cities such as Shenzhen and Bengaluru.

Just as financial services companies cluster near stock exchanges, tech companies are also forming clusters.

The tech sector and their office needs

What do tech companies consider when deciding to locate their office? Let’s take a look:

A reliable power supply: When you’re storing larg…
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