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One Belt One Net : SG Tycoon to Invest $5B to Build Data Centre Empire

Leading today’s news, one of Singapore’s richest men is going big on data, or at least on the buildings that house it, while Australia picks up 4.6 billion baht by selling its Bangkok embassy site to a local developer.

Also in the headlines, Evergrande’s chairman turned his company’s debt-fueled expansion into a spot as China’s richest man – for a few hours. Read on for all these stories and more.

SG Tycoon Investing $5B to Build Data Centre Empire

Tycoon Oei Hong Leong is investing US$5 billion (S$6.73 billion) to set up a new company, named One Belt One Net, that will build data centres.

As the name implies, Mr Oei envisions the business as a way to complement China’s One Belt One Road initiative, a massive project to ignite growth in the countries along the ancient Silk Road. Read more>>

HNA Says It Has “Sufficient Capital for HK$27B in Kai Tak Projects

HNA Group, the Chinese conglomerate that spent HK$27.2 billion (US$3.5 billion) for …

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Co-living: next big trend in real estate?

Co-living is a form of housing where residents share living space and a set of interests and values.

It is part of a modern, urban lifestyle that values openness and sharing, and aligns with the general shift toward ridesharing/carsharing and coworking. In particular, co-living can be seen as an extension of the co-working trend that see people share office space and common facilities in order to save costs and share ideas.

Co-living houses may offer short-term accommodation and host regular events for residents, many of which are students, startup founders or employees, young professionals, as well as artists and creatives.

In a sense, it is student accommodation for grown-ups.

China is a trail blazer in this space in Asia. YOU+ International Youth Community already offers rooms of between 22 to 50 sqm to young people in Guangzhou and Beijing (see Table 1). The trend is also catching on in other markets.

Campus Hong Kong operates a co-li…

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The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager's ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company's performance in its chosen target market.

Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as "inseparable" the organization and it environment are constantly in a state of: give and take" or homeostasis.

The marketing environment consist of those forces or elem…

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