In 2026, ‘Chinamaxxing’ emerged on social media, where users embraced Chinese culture, reflecting China’s soft power rise and reshaping perceptions through playful cultural practices like hot water drinking and qigong.
The Rise of ‘Chinamaxxing’
In early 2026, the trend ‘Chinamaxxing’ began to gain traction across Western social media platforms like TikTok and Instagram. Users embraced elements of Chinese culture, such as drinking hot water, learning Mandarin, and practicing qigong. This playful engagement highlights an evolving perception of China as a source of soft power, reflecting a more favorable view of its cultural practices amid increasing geopolitical tensions.
A Cultural Shift
‘Chinamaxxing’ signifies a departure from conventional associations of ‘Chineseness’ with citizenship or ethnicity. Participants incorporate these cultural elements as expressions of self-care and identity, turning them into everyday consumable practices. This trend illustrates how individuals can meaningfully engage with another culture, reconfiguring cultural identity in the process.
Influencers and Soft Power
Social media influencers play a crucial role in propelling ‘Chinamaxxing,’ fostering emotional ties with global audiences. Figures like IShowSpeed and Hasan Piker introduce viewers to daily life in China, while creators like Li Ziqi highlight rural traditions. In this climate of geopolitical strife, ‘Chinamaxxing’ emphasizes personal connections over formal state narratives, offering a fresh approach to soft power.