SEOUL, South Korea and SINGAPORE, Oct. 5, 2026 /PRNewswire/ — CoBALT, an AI technology company behind REALIZER, an AI-powered In-Person Sales Engagement Platform, today announced a strategic memorandum of understanding (MOU) with international conference organizer IBEForuM. The partnership will create new opportunities for B2B businesses across the Asia-Pacific (APAC) region and the Middle East to connect with international markets and adopt AI-powered tools for sales engagement.
CoBALT’s REALIZER and IBEForuM are partnering to expand business opportunities for B2B companies across APAC and the Middle East through international events and AI-powered sales engagement.
Under the agreement, CoBALT will introduce businesses from South Korea and the broader APAC region to IBEForuM’s portfolio of conferences and business opportunities, including exhibitions, sponsorships, and speaking engagements. IBEForuM, in turn, will introduce its network of companies and professionals to REALIZER, while CoBALT will provide live product demonstrations at mutually agreed IBEForuM events.
The collaboration brings together two complementary parts of the B2B growth process: creating opportunities for companies to meet prospective customers and partners, and helping sales teams follow up on those interactions. By combining IBEForuM’s international event network with CoBALT’s sales engagement technology, the companies aim to help businesses turn event-based meetings into structured sales opportunities.
"Conferences create valuable opportunities for B2B companies to meet potential customers and partners, but turning those conversations into business requires timely and effective follow-up," said Stella Kim, COO of CoBALT. "Our partnership with IBEForuM connects the event environment with the sales process that follows, helping businesses capture, manage, and act on opportunities more effectively."
The partnership addresses what CoBALT describes as the "action gap" in B2B sales—the period between an initial meeting and the follow-up actions needed to turn that interaction into a qualified business opportunity. At conferences and exhibitions, sales teams often collect contacts and conversations across multiple meetings, but follow-up can be delayed by manual data entry, lead qualification, and administrative tasks.
REALIZER is designed to streamline this process by combining instant contact capture, real-time engagement tracking, and AI-generated personalized follow-ups. According to CoBALT’s deployment data across seven countries, the platform has reduced the share of sales-team time spent on administrative tasks from 70% to 28%, while enabling follow-up immediately after an interaction. The same deployment data shows lead conversion rates increasing from 47% to more than 70%.
Through the partnership, CoBALT and IBEForuM will explore opportunities to integrate REALIZER into relevant event environments and provide participating businesses with a more connected process from initial engagement through post-event sales follow-up.
About CoBALT and REALIZER
CoBALT is an AI technology company with operations in South Korea and Singapore, focused on helping B2B businesses improve sales engagement across borders. Its flagship platform, REALIZER, is an AI-powered In-Person Sales Engagement Platform currently active in seven countries. REALIZER helps B2B teams turn in-person interactions into structured sales opportunities through instant contact capture, real-time engagement tracking, and personalized follow-ups.
About IBEForuM
IBEForuM, operated by IBEFORO Private Limited and based in Bengaluru, India, organizes conferences, summits, and related business platforms across APAC and the Middle East. Its events bring together companies and professionals through exhibitions, sponsorships, speaking engagements, networking, and business collaboration.
Source : CoBALT Signs MOU with IBEForuM to Expand REALIZER's Reach Across APAC and the Middle East
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